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Why NASCAR Team Sponsorship Updated: 08/27/08
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Whether your marketing goals are branding, sales, or B2B channel development, race team sponsorship is the right marketing platform for you.  It is the cure for a cluttered advertising market and ad blocking technologies. 

Consider the following:

  • 1 out of every 3 Americans is a NASCAR fan

  • 40% of NASCAR fans are women

  • 47% of NASCAR fans’ household income exceeds $50K annually

  • NASCAR fans are 3 times as likely as non-fans to try and purchase NASCAR sponsors' products and services

  • NASCAR races often draw larger crowds than a Super Bowl, NBA Finals game, and World Series game combined

  • 17 of the top 20 attended sporting events in the U.S.

  • Participation of more Fortune 500 companies than any other sport

  • 10-Month season from February through November

  • All races are broadcast on FOX, ABC, ESPN, ESPN2, TNT or SPEED

  • NASCAR is televised weekly in more than 150 countries around the world in 30 different languages

With a team sponsorship, your brand becomes part of the event, not just an advertiser. You are an integral part of the fabric that makes the NASCAR nation.

As a primary or associate sponsor, we work for you.  Contact us today to see how team sponsorship can benefit you in 2008. 

Contact ST Motorsports Marketing at (704) 456-1221.

75 Million Fans
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